2018 is well underway, and wondering what we saw to be some of the best technological breakthroughs this year? Here is a look at what has kept many technological savvy people talking this year.
- Use of RFID
RFID provides an answer that keeps both the employees efficient and the customers happy. RFID is an effective tool against shoplifters. A remote scan of the customers as they leave your outlet can reveal if they are carrying an item they haven’t paid for.
Another way that RFID has proved a boon to the retail industry is by making inventory tracking easier. Without RFID inventory tracking is usually done in two ways. One is to manually track every product, count it and keep a record. The second method is to use barcode readers and have a record maintained with some level of automation. Both of these methods suffer from two major drawbacks. The first one is that it requires a large human workforce if there are many products.
iBeacon is a new technology that has been developed by Apple. To describe it in their own words, iBeacon is “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 or 8 devices of their presence.” By using the iBeacon technology, tasks can be performed by a smartphone when it is within the required distance of the iBeacon. It is not just a smartphone, any other device can be put to use too. To put it in simple words, iBeacon is a way of providing location-based information to iOS devices.
- Wearables For Healthcare and Gaming
Wearables generate a lot of data about people. Healthcare companies can use this data to better monitor patients. This is just an interesting example.
Wearables like Google Glass have some sort of screen so that it is capable of airing advertisements. Of course, it is very easy For advertisements to become unwelcome because wearables form part of the user’s personal space. No user will like it if in the midst of using the device they are interrupted with random advertisements. In fact, it might become a negative deciding factor while buying such a wearable. But this difficulty can be overcome with subtlety.
- New Uses of 3D Printing
Loft is reportedly the first company to use 3D printing in a B2B direct marketing campaign. The campaign included generating customized couches for customers. They used the services of a 3D printing marketing expert from The Netherlands, called 3Dwergen. They also offered a 3D version of the best selling products they have. The basic aim of the whole campaign was to put themselves out there – put them on the customers’ radar, so to say. After the campaign, their e-mail click ratios increased by over three times.
Another company which has employed this technology is Munich-based Aeris-Impulsmöbel GmbH & Co. KG. The company is a manufacturer of office chairs. Normally such a business would send catalogs or pamphlets with images of their office chairs, but this company decided to utilize 3D printing in an inventive way.
Which one do you think is the best development so far in 2018? Let us know below!